| Since iOS7 you can format text as a clickable link on the back of Apple Wallet passes. |
In the same way that you would create a link in HTML you can create a clickable link on the back of your Apple passes. This is supported using the common HTML <a> tag to define hyperlinks.
For example, to add a Learn More link you would add the following to a basic text field.
<a href="https://www.urbanairship.com/products/wallet">Learn More!</a>
This will render as clickable text on the back of your pass.

| Previews of passes in Urban Airship Reach may not accurately reflect how the links are rendered once the pass is installed on a device. Please verify all content on test passes prior to sending out changes to avoid unintended display characteristics. |