This article shows how to find some useful data on the Airship platform:
-
Total User / Opted-in User / Active Users & Opted-in Active Users
-
Total push sends on a specific period
-
Message performance
Total User / Opted-in User / Active Users & Optin Active Users on Airship
Total Users & Opted-in users on Airship
On Airship, you can easily know how many users currently have your application installed. If a push notification is bounced because a user removed their application, their profile is counted as Uninstalled. In Accengage terminology, that is profiles with at least one bounce.
For information: Bounce means the number of messages that could not be delivered to a user.
-
Go to Reports tab > Devices
“Unique devices” is the total number of profiles or the total number of profiles per channel.
On the same page, “Opted-in” is the total number of opted-in users or opted-in users per channel.
Please note that you can look at the history of the data up to one year back from this page too (in the top right corner).
Active Users & Opted-in Active Users
App:
Unique App Opens counts the number of unique users who opened your application on a specific day. It is not the number of times a single user opened the application.
Go to Reports tab > Unique App Opens.
You can select the time range you need.
“Total” is the sum of the bars displayed on the graphics. Total does not show the total number of unique users who opened the app in the defined time period.
For example, if you are displaying seven days of data, a given user will appear only once per day but might be counted up to seven times in the total (shown in red above).
To know how many active users you have on both channels, you need to add up the opt-in and opt-out results that are in the Total section. For example, in the previous screenshot, the number of active app opens is 334 users in the last 30 days (102+10+115+27).
You can also see your active Opted-in Users from this same page (Total - Opens Optin).
Web:
Go on Reports > Web.
The way the user's interaction with your site is recorded differs from the way it is with your mobile applications.
In particular: Sessions are not unique. This is the total number of web sessions in the specified date range. This does not necessarily equate to the total audience; audience members can initiate multiple sessions.
Information: the duration of a session is 30 min. This means that if a user has been inactive for more than 30 minutes on your website and then comes back to your page, it will count as another session. On the other hand, if he is browsing continually for an hour, it will be 1 session.
The report below provides aggregate web notification information for your entire Airship project and per campaign category. Percentages are based on the total number of notifications sent.
You can select the time range you need.
Find more information about the different reports in our documentation.
Total Push sends on a specific period
-
Push response
Go to Reports tab > Push response.
Push Response assesses the impact of notification sends on app opens, with data displayed per platform. By default, the data is displayed for the last 7 days. As in the previous examples, you can select the period you need.
You need to add up the results of Android and iOS.
-
App metrics
Alternatively, you could see how many pushes have been sent in the previous months from the App Metrics page.
Go to Reports tab > App Metrics.
Total Sends: Monthly total to date, percentage change compared to the prior month, daily trend. The numbers include alerting sends only; silent sends (via silent push notifications) are ignored.
-
For Web
Go to Reports > Web tab.
Sent: The total number of Web notifications sent from your Airship project.
As in the previous examples, you can select the period you need.
Message Performance
There are different methods to get the performance of your messages.
-
Push response (app only)
Go to Reports > Push response
Push Response assesses the impact of notification sends on app opens. The numbers are displayed per platform. As with previous reports, you can select the period you need.
Direct Open: An open that occurs when a user interacts with a notification to open an app, e.g., click on a push notification in the notification center, lock screen, etc.
Indirect Opens occur when a user is sent a push but does not click on the notification. When the user opens the app indirectly, not from clicking on the notification (within a 12-hour window), then attribution must be derived.
The results are at the global level. The detailed performance for the messages sent will be presented in the following paragraph.
-
Web
Web performances are available in Reports > Web.
-
Sent: The total number of Web notifications sent from your Airship project.
-
Clicked: The total number of notifications that users clicked.
You can also filter on the date range.
Information: Attributed web sessions are the total number of sessions attributed to a push notification. An attributed session is a session that occurs within a 12-hour window of a web push notification. We count as sessions when a user directly visits the website with the Airship Web SDK present, or when a user clicks a web notification that leads to the site. The page the user visits must have the Web SDK installed to track sessions.
Find more information in our documentation.
-
Message Report
Message reports evaluate the performance of individual messages. To access a specific message’s report, click on the Report button.
Note: you can also expand the message to see a sum-up of the results.
Depending on the type of message, the metrics are not the same.
The page is divided into 3 sections:
- Performance: the performance of your message
- Message detail: a summary of your message
- Events: Only events that have been assigned a value within your app project will generate values in the aggregated view.
For Journeys, the appearance of the performance report is different. For each message of a Journey, you can access the message report by clicking on the graph-bar icon.
If you want to have a more global view of the performance of your messages and journeys, you can use our Performance Analytics and Real-Time Data Streaming tools. If you are interested in these tools, please contact your account manager.
Find more about Message Reports in our documentation.
Please feel free to contact our support team if you have any questions.