EN - Airship out-of-the-box reports vs Accengage out-of-the-box reports

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This article shows how to find some useful data that you have in Accengage with the Airship platform. Here is a list of the reports that you will find in this article:

  • Total User / Opted-in User / Active Users & Opted-in Active Users

  • Total push sends on a specific period

  • Message performance

Total User / Opted-in User / Active Users & Opted-in Active Users on Accengage (App & Web)

Application statistics history

To retrieve the Total User / Opted-in User / Active Users & Optin Active Users in Accengage, you can download the application statistics history from the homepage.

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In the export you will find those metrics:

  • Registered Profiles

  • Actual profiles

  • Opt-in

  • Opt-out

  • Active users

  • Active opt-in users

  • Uninstalls

  • Notifications sent

The results in the export are displayed over the last 90 days.

You can find the definition of the metrics in our documentation or by clicking on the “i” button.

Total Users

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Opted-in Users

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Active users & Opted-in Users

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Total User / Opted-in User / Active Users & Optin Active Users on Airship

Total Users & Opted-in users on Airship

On Airship, you can easily know how many users currently have your application installed. If a push notification is bounced because a user removed their application, their profile is counted as Uninstalled. In Accengage terminology, that is profiles with at least one bounce.

For information: Bounce means the number of messages that could not be delivered to a user.

  • Go to Reports tab > Devices

“Unique devices” is the total number of profiles or the total number of profiles per channel.

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On the same page, “Opted-in” is the total number of opted-in users or opted-in users per channel.

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Please note that you can look at the history of the data up to one year back from this page too (in the top right corner).

Active Users & Opted-in Active Users

On Airship

App:

Unique App Opens counts the number of unique users who opened your application on a specific day. It is not the number of times a single user opened the application.

Go to Reports tab > Unique App Opens.

You can select the time range you need.

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Total” is the sum of the bars displayed on the graphics. Total does not show the total number of unique users who opened the app in the defined time period.

For example, if you are displaying seven days of data, a given user will appear only once per day but might be counted up to seven times in the total (shown in red above).

To know how many active users you have on both channels, you need to add up the opt-in and opt-out results that are in the Total section. For example, in the previous screenshot, the number of active app opens is 334 users in the last 30 days (102+10+115+27).

You can also see your active Opted-in Users from this same page (Total - Opens Optin).

 

Web:

Go on Reports > Web.

The way the user's interaction with your site is recorded differs from the way it is with your mobile applications.

In particular: Sessions are not unique. This is the total number of web sessions in the specified date range. This does not necessarily equate to the total audience; audience members can initiate multiple sessions.

Information: the duration of a session is 30 min. This means that if a user has been inactive for more than 30 minutes on your website and then comes back to your page, it will count as another session. On the other hand, if he is browsing continually for an hour, it will be 1 session.

The report below provides aggregate web notification information for your entire Airship project and per campaign category. Percentages are based on the total number of notifications sent.

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You can select the time range you need.

Find more information about the different reports in our documentation.

 

Total Push sends on a specific period

On Accengage

There are several methods to know the total sends on a specific period with Accengage.

  • Homepage

Directly on your environment homepage, you can see the total amount of push sent during the last 30 days (to devices with an opt-in system equal to yes and a number of bounces less than 3).

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  • Statistics

Go to Statistics > Push notifications tab

Select the time frame, the conditions of your report, then load the results.

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Regarding the conditions, you can filter on campaigns or messages level.

  • Reporting

You can check on the interface the monthly report of your application.

Go to Statistics > Reporting

Select the month you want to look at:

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Below is the detail of the indicators :

  • Registered profiles: the overall number of users who have installed the application for the selected month.

  • Number of optins: the overall number of users who have agreed to receive notifications.

  • Number of push messages: the overall number of push messages sent during the selected month.

  • Number of push recipients: the cumulative overall number of users who have received at least one push message during the selected month.

  • Number of automatic messages: the overall number of automatic messages sent during the selected month.

  • Number of automatic messages recipients: the cumulative overall number of users who have received at least one automatic message during the selected month.

  • Number of in-app messages: the overall number of in-app messages sent during the selected month.

  • Number of in-app messages recipients: the cumulative overall number of users who have received at least one in-app message during the selected month.

  • Number of scheduled alarms: the overall number of scheduled alarms sent during the selected month.

  • Number of scheduled alarms recipients: the cumulative overall number of users who have received at least one scheduled alarm, during the selected month.

  • Number of cancelled scheduled alarms: the overall number of scheduled alarms cancelled during the selected month.

  • Number of active users: the overall number of users who have opened the application during the selected month

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On Airship

  • Push response

Go to Reports tab > Push response.

Push Response assesses the impact of notification sends on app opens, with data displayed per platform. By default, the data is displayed for the last 7 days. As in the previous examples, you can select the period you need.

You need to add up the results of Android and iOS.

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  • App metrics

Alternatively, you could see how many pushes have been sent in the previous months from the App Metrics page.

Go to Reports tab > App Metrics.

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Total Sends: Monthly total to date, percentage change compared to the prior month, daily trend. The numbers include alerting sends only; silent sends (via silent push notifications) are ignored.

 

  • For Web

Go to Reports > Web tab.

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Sent: The total number of Web notifications sent from your Airship project.

As in the previous examples, you can select the period you need.

 

Message Performance

On Accengage

You can get Message / Campaign performances for push and in-app on several pages:

  • For push > Statistics > Push notifications

  • For in-app > Statistics > In-app messages

  • For both data on the same page > Advanced Stats - Beta.

All the data can be retrieved for a specific period.

  • Push statistics

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  • In-app messages statistics

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  • Advanced Stats - Global overview

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Find more information about Advanced Stats in our articles.

 

On Airship

There are different methods to get the performance of your messages.

  • Push response (app only)

Go to Reports > Push response

Push Response assesses the impact of notification sends on app opens. The numbers are displayed per platform. As with previous reports, you can select the period you need.

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Direct Open: An open that occurs when a user interacts with a notification to open an app, e.g., click on a push notification in the notification center, lock screen, etc.

Indirect Opens occur when a user is sent a push but does not click on the notification. When the user opens the app indirectly, not from clicking on the notification (within a 12-hour window), then attribution must be derived.

The results are at the global level. The detailed performance for the messages sent will be presented in the following paragraph.

  • Web

Web performances are available in Reports > Web.

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  • Sent: The total number of Web notifications sent from your Airship project.

  • Clicked: The total number of notifications that users clicked.

You can also filter on the date range.

Information: Attributed web sessions are the total number of sessions attributed to a push notification. An attributed session is a session that occurs within a 12-hour window of a web push notification. We count as sessions when a user directly visits the website with the Airship Web SDK present, or when a user clicks a web notification that leads to the site. The page the user visits must have the Web SDK installed to track sessions.

Find more information in our documentation.

  • Message Report

Message reports evaluate the performance of individual messages. To access a specific message’s report, click on the Report button.

Note: you can also expand the message to see a sum-up of the results.

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Depending on the type of message, the metrics are not the same.

The page is divided into 3 sections:

- Performance: the performance of your message
- Message detail: a summary of your message
- Events: Only events that have been assigned a value within your app project will generate values in the aggregated view.

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For Journeys, the appearance of the performance report is different. For each message of a Journey, you can access the message report by clicking on the graph-bar icon.

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If you want to have a more global view of the performance of your messages and journeys, you can use our Performance Analytics and Real-Time Data Streaming tools. If you are interested in these tools, please contact your account manager.

Find more about Message Reports in our documentation.

Please feel free to contact our support team if you have any questions.

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